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Why Adding Pictures Makes eBay Bidders Respond Like Crazy
Author: Graham Waite
Article:
eBayers love listings with pictures. I don't think it would be
too bold a statement to say that pictures can make you stand
head and shoulders above any competitor in any market.The reason
is people are now programmed to look for visual conformation of
the information provided and if it's missing you will lose your
prospective customer in the click of a mouse.
Ok so it takes a bit longer to put up a listing with photo's but
the rewards can be massive.The use of pictures is important in
ninety nine out of hundred times you use them and the higher the
value of your item perceived or otherwise the more important the
use of a visual image (photo) is to your success.
If you want to know why your customer likes to find photo's in
your listings you don't have to look far.You will probably have
noticed when scanning eBay youself that those listing you tend
to have brought from have all had illustrations or photo's.Ask
yourself why? I am guessing but it was almost certainly that
these listings gave you more confidence in the seller am I right?
The use of digital photo's gives our customer the confidence
they need to make a buying decision, they feel they can almost
touch the item and it makes their owning it feel more more real.
This is always preferable to something that they can only
picture in their mind with your written description, which is
all they will have to make a decision on without a photograph to
illustrate your item.
A digital photograph screams out to your customer saying buy me
... imagine I am yours. When searching for an item your customer
will be looking to find what they want quickly and with minimum
fuss. Often people are pressed for time maybe only having a few
minutes to look during a work break or after a busy day looking
after the children. Busy people want it now and as time is money
they are often prepared to pay that little bit more to get what
they want quickly.
But if you want to reap all the benefits of the response
pictures can bring, then what should you do? Here are a few
simple tips to make your pictures look even better and stand out
from the crowd more and just as importantly give out that
message of quality and trust.
Give them photo's from every angle, use zoom and close up's to
highlight any features of special interest such as stamps,
marks, signatures etc. Granted eBay charge you for every image
but there is a simple way round that, just get yourself some
webspace with your own hosting account and you can load as many
pictures as you want.
If you are filled with dread at the thought of using HTML or
uploading your pictures to your own web host don't worry. It is
far easier than you might imagine and their are tutorials all
over the internet for this information. You can also get helpful
video's at my blog
http://www.auctionwealthsecrets.com/auctionnews. But a simple way
of doing it until you have mastered the other methods is to just
use the eBay listings editor.
Take better pictures. Use an image-editing program to touch up
your pictures. There are plenty of choices -Ifranview
(www.ifranview.com) is good, and free. Adjust things like
brightness and contrast to make sure that buyers get the best
view of your items. I personally use Adobe Photoshop but this
can be quite expensive and maybe not needed until you have
mastered other aspects of your eBay auctions first.
Improve picture quality. Get a good digital camera a 35mm film
camera really will not do the job when using photo's online, and
pay special attention to technique and composition when you take
the photos. Don't just throw them on your bed and take photos or
stand them on your kitchen table.
If you're not sure of yourself when it comes to photography, an
empty, lightly coloured table against a white or nearly-white
wall is always a good place to put things when you take photos
of them. I personally choose to use a white or light colored
sheet as a back drop but you can experiment and even be creative
but avoid being too tacky as it will look terrible.
In a later article I will be looking at how you can take this
technique one step further by using digital video which is now
starting to take off on eBay and all over the internet.
About the author:
See how to make more money on eBay buy reading my free eBay
Secret Reports don't try selling or buying another thing on eBay
until you read my topeBay tips,foreBay success,
which will take you from eBay novice to eBay mastery.
www.photography-tip.com
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