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The (UN)-Importance Of Wardrobe In Photography
Author: Sharon Elrod
Article:
A perusal of photography internet web sites today reveals
conflicting information about models' wardrobes. Some sites
suggest only designer-label fashion is appropriate for
professional modeling photography. Others take an additional
step and suggest only certain designs work in a given market and
season. Some insist wardrobe doesn't matter at all.
How do you know whom to believe?
We suggest, on a scale of one to ten with ten being high,
wardrobe importance falls somewhere below a five. There are
several reasons we assign less importance to clothing.
First, whether it's lifestyle or commercial photography, we work
angle and color and light to capture the beauty of the model,
not her clothing. Unless the job is for a clothing company or
designer, it's the appealing glow of the model that is the focus
of the picture. That appeal communicates to the viewer and, if
the shot works, the message is one the photographer designed and
intended the viewer to see and hear. If a viewer's comment
focuses on the model's apparel, we've missed the mark.
Second, some models may have the mistaken notion that a certain
wardrobe will create her preconceived idea of how she wants to
look and be perceived. The 'look' and overall trend in fashion
today is said to be chic and ladylike. But if every model's
portfolio had the chic and ladylike look, designers would soon
come up with another 'look' that was 'current' and those
portfolios would all have to be redone. We suggest using a
wardrobe that compliments the model's look, figure, hair,
coloring and her natural beauty, and that communicates the
intended message.
Third, consider the unique or unusual more important than
wardrobe. One of the most compelling portfolios we created in
the past couple of months included the model placed in a large
bathtub surrounded by bubbles. We shot her head and face, wet
hair messed in delightful disarray around her stunning face.
There was no fashion wardrobe in sight. Yet the portfolio is
electric and the model's message was communicated without a
wardrobe.
Don't totally disregard the importance of wardrobe. Fashion is
based on designers' ideas about what will be appealing for the
next season. They are the experts. To some extent, designers
decide what women will find desirable, and therefore purchase.
They tell us what we will like and what we should buy if we want
to have the latest wardrobe. However, sometimes the latest
fashion looks great on every woman, and sometimes it doesn't.
Know what styles look good on you and keep wardrobe and fashion
issues in perspective.
About the author:
Mandarich Photography is a dividion of Mandarich Media Group (MMG)
www.photography-tip.com
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