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Preprint Sales Solution, Good News for Newspapers

Author: Chris Barr

Article:
Taradel, LLC has officially launched the "TargetP&DPartnership" turnkey
print advertising solution for newspapers. The revolutionary program has the low-priced
printing company poised to become the country's premier internet
print advertising resource. By leveraging the power of bulk
print buying and the efficiency of an intuitive online ordering
system, advertisers receive the best pricing and service
available on the web. Taradel makes it easy to plan, design,
target, print, and deliver your advertisement directly into the
hands of customers through newspapers preprints and direct mail.

Taradel.com provides site members with unrestricted access to
industry-specific whitepapers, articles, and strategic planning
tools which assist advertisers in fine-tuning their print
advertising campaigns. The resource center offers advertisers
insight on past marketing campaigns, industry trends, and best
practices while providing them with the knowledge and confidence
needed to create effective print advertisements for their needs.

While many of Taradel's site members are experienced business
owners and marketing professionals with graphic design teams at
their disposal, many small business owners visit Taradel.com to
use the interactive online ad design tool. This tool allows site
members to create highly-effective, full color ads using
Taradel's free templates and database of stock photography. It
takes just minutes to custom-design an outstanding print
advertisement that is ready for print and newspaper
distribution. This free tool provides users with the expertise
of a professional designer, without the cost.

"The truly remarkable feature of Taradel.com is our ability to
provide instant customer targeting information and deliver ads
directly into homes using newspapers as a delivery vehicle,"
stated Chris Barr, the head of marketing for Taradel. "With as
little as a zip code you can find out exactly where to send your
print insert, the number of homes it will be delivered to, and
just how inexpensive it is to print and deliver a glossy flyer.
We are dedicated to unleashing the power of both targeted direct
mail and targeted newspaper distribution to virtually every
business in the country."

This is good news for publishers. Taradel features the
capability to integrate their business model directly with
newspaper websites allowing for publishers to generate daily
preprint insert revenue simply by leveraging their existing site
traffic. As much as 10% of daily traffic to newspaper websites
is composed of advertising decision-makers and small business
owners. Most newspapers still have not monetized their websites
effectively or provided their potential advertisers with an easy
preprint ad solution. According to the Consumer Usage of
Newspaper Advertising Report of 2006, newspaper insert usage
remains substantial. 46% of adults used newspaper inserts in the
previous week for shopping planning, as did 64% in the past 30
days. 77% of adults read inserts at least occasionally. There is
a tremendous market for preprint inserts that few publishers
take advantage of through their web presence.

Taradel also boasts some of the web's lowest prices for
full-color, glossy "newspaper inserts" and "flyers".
For less than four cents per flyer advertisers can print a
high-quality full color ad. Even more notable is that for as
little as five cents more, advertisers can deliver the same ad
directly into a home.

Jim Fitzgerald, Owner and CEO of Taradel, understands that small
businesses have a need for excellent customer service and low
prices, two characteristics that don't often correlate with
print advertising. "Our goal is to help small businesses
position themselves in their markets just like their larger
competitors. Full color, glossy printing is not only more
effective than black and white, it also lends credibility and
professionalism to the business. According to the Newspaper
Association of America, color ads score sixty-two percent higher
than black-and-white ads. That's why the big guys use it. Now
the little guys have access to the same weapon as they fight for
market share."

The company is the first to offer a true turnkey print
advertising solution without the hassle or expense of a media
agency or middleman. By simply registering with Taradel.com,
advertisers and business owners gain the power to plan, design,
target, produce, and deliver an ad through a newspaper or direct
mail piece.

About the author:
Chris Barr is the Marketing Coordinator for the country's
premier print advertising resource center, "Taradel". He graduated as a
degreed writer from Christopher Newport University in 2004 and
has quickly become a top marketing mind within the print
advertising industry as it adapts to changes in media formats.
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