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How to be a successful wedding photographer in Vancouver
Author: Elizabeth Soergel
Article:
People comment to me all the time about the fact that I must
just love what I do. The truth is - absolutely I do. Vancouver Wedding
photography has changed drastically over the last 10 years
and I am excited and grateful to be part of such an exciting
industry.
Of course being successful in this industry takes a lot more
than just knowing how to take great shots. Vancouver has become
one of Canada's must competitive markets and staying on top
takes constant effort and dedication.
The thing about wedding photography is that pretty much anyone can get a camera, put
out an ad in the local wedding directory and get a few phone
calls. That's the beauty of this industry. It's ready made. It's
assumed by most that you need a photographer at a wedding.
Budgets automatically include photography services so all that
is needed is to ensure your visibility to an ever changing
audience. Only once in my career have I had a repeat bride.
This is where the real effort comes in. Aside from producing
great work - which actually comes naturally to most
photographers I know - marketing is the most challenging work.
It's important to define your ideal client and approach it with
that in mind. Knowing your audience will determine pricing,
which product to carry and which avenues are best suited to
advertise your service and reach the brides you want to attract.
What are some 'must haves'? A well designed and easy to use
website is first. Everyone knows the internet is the best tool
for both supplier and consumers. Use it. Once your site is
designed and looks hot - hire the right people to get that site
placed where people will see it when searching for Vancouver
wedding photographers.
Offer a unique product that will separate yourself from the
rest. Figure out what it is that you are offering that is
different and exciting and market that. If you don't stand out
you will simply blend into an ever growing mass of average
wedding photographers.
Under promise and over deliver. We've all heard this a million
times but giving great service is what makes people talk. I hear
so many stories from my brides about vendors who seem to care
very little about them. It's as though these vendors have taken
their brides for granted. A wedding is one of the most important
events in a woman's life and they want to feel special. Help
them feel that way by giving them 110%. Your clients will be
excited and grateful and will rave about you to their friends
and family.
Vancouver brides are very wise and informed shoppers. With the
resources Vancouver's wedding industry has provided - brides
learn what to look for and where to find the best photographers
this city has to offer. That's why it takes more than just a
phone number, website and a couple of ads to ensure a long and
successful career in Vancouver's wedding industry.
For more information check out our website at Vancouver Wedding
Photographer
About the author:
Elizabeth Soergel is a Vancouver BC based wedding and portrait
photographer with over 10 years of experience.
www.photography-tip.com
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